29 Jun, 2025 MD Nayon Hawlader

What Is Keyword Research? A Beginner’s Guide 2025

What Is Keyword Research?

Keyword research is the process of discovering the words, phrases, and questions people search for in Google and other search engines.

For example, if someone wants to learn about forex brokers, they might type:

  • “best forex broker for beginners”

  • “low spread forex broker 2025”

  • “forex broker without KYC”

By doing keyword research, you can find out what your audience is searching for—and then create content that matches those searches.

Why Keyword Research Matters for SEO

Here’s why keyword research is so important:

  1. It helps you understand your audience – What are they searching for?

  2. It increases your chances of ranking on Google – Target the right keywords, and your content will rank higher.

  3. It brings you more organic traffic – More visibility = more visitors.

  4. It guides your content strategy – You’ll never run out of blog ideas again

Types of Keywords

Understanding the types of keywords will help you choose the right ones:

Keyword Type Example Search Intent
Short-tail forex broker Broad/General
Long-tail best forex broker in Bangladesh Specific/Niche
Informational what is keyword research To learn something
Transactional buy forex signals online To take action
Navigational login to XM broker To reach a website

How to Do Keyword Research (Step-by-Step)

  1. Start with a topic or idea
    Example: “forex broker” or “SEO tools”

  2. Use a keyword research tool
    Try:

    • Google Keyword Planner

    • Ubersuggest

    • Ahrefs (paid)

    • Semrush (paid)

    • AnswerThePublic

  3. Analyze the keywords
    Look for:

    • Monthly search volume

    • Keyword difficulty (SEO competition)

    • User intent

    • CPC (if monetizing with ads or affiliate)

  4. Choose your target keyword
    Pick 1 main keyword and 2–3 related keywords for each blog post or page.

  5. Create optimized content
    Use the main keyword in:

    • Page title

    • Meta description

    • First 100 words

    • Headings (H1, H2)

    • Image ALT text

    • URL slug

Example: Keyword Research in the Forex Niche

Let’s say you run a forex blog. You do keyword research and find:

  • “best forex broker in Bangladesh” – 1,000+ monthly searches

  • “low spread forex broker 2025” – Low difficulty, good CPC

  • “what is forex trading” – Informational keyword

Now you create separate blog posts targeting each keyword and link them together. This improves SEO and keeps users on your site longer.

Pro Tips for Better Keyword Research

  • Look at “People Also Ask” and “Related Searches” on Google.

  • Spy on your competitors—see which keywords they rank for.

  • Use long-tail keywords if your site is new (easier to rank).

  • Update your keyword strategy every few months.

Final Thoughts

Keyword research is not just about finding words—it’s about understanding your audience. If you know what people are searching for, you can create content that solves their problems, answers their questions, and ranks on search engines.

So now that you know what keyword research is, start using it to grow your traffic, leads, and online authority.